3 steps to sales satisfaction
Written on August 26, 2009
Sales Completion: How to get it
One of the main problems in Internet marketing is that it is often a “winner takes it all” game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are.
Suppose someone wants to book driving lessons in Bury St Edmunds. They may search Google for driving instructors in Suffolk, take a look at the top 10 results and then decide to book their driving lessons with one of the sites. That means that one site gets the sale and the other 9 sites get nothing.
Your sales can dramatically increase if your website is just slightly better
The above has an important implication: you just have to be slightly better than your competitors to get many more sales. If you make the change from being one of the discarded sites to the site that is chosen by the searcher then your sales will increase dramatically. You’ll make the change from getting nothing to getting everything.
How to be better than your competitors?
1. Choose the right keywords
Being better than your competitors starts with choosing the right keywords. If you target keywords that aren’t used by the people who want to buy then you might get a lot of visitors but no sales. Your web pages should be optimized for keywords that attract people who are looking for the products and services that you sell on your website and who are ready to buy.
2. You must be in the top 10 results
While it is important to target the right keywords, your website must also be found on the first result page of Google, Yahoo and Bing to attract customers.
Most people only take a look at the top 10 results on the first result page. If your website cannot be found on the first result page for your keywords then potential customers won’t find your website.
3. Your website must be convincing
It’s not enough to be listed on the first search engine result page. Your website must also be convincing. It should give the customer what he is looking for, it should have a professional design and it should make it as easy as possible to buy your product or book your services. That is why it is so important to work on improving the conversion rate of your web pages. By improving your conversion rate, you can generate more money “out of thin air” from your existing rankings.
A trustworthy and professional website with a good conversion rate also has positive side-effects. Your customers probably will stay longer with your company and people are more likely to link to your website.
The winner takes it all
It takes some time to optimize your web pages, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you get. Make the change from being one of the discarded sites to the site that gets the sale and your sales should improve.
Remember that your competitors are also working on their websites. Even if you are better than your competitors you have to continue with the optimization to stay ahead.
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