Blogging. Good for customers – good for business

Written on August 24, 2009

If you blog, you know that it’s good for your business.

But how — and how much?

To answer these questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

• 55% more visitors
• 97% more inbound links
• 434% more indexed pages

Take a look for yourself in the graphs below:

Why are website visitors important? Because more visitors mean more people to convert to leads and sales.

Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.