SEO is an abbreviation for search engine optimisation; it is used to describe the process of designing your website in a way that will enable it to appear higher in search engine rankings. An optimised website can reap huge rewards for your website and your business.
Search engines often turn a blind eye to what you might assume are some of the web’s most attractive pages. Just think of the tools many designers use to make web pages exciting; great illustrations, stunning photos, animation and sweet music. Chuck them all onto your page and the world’s most important web ‘spiders’ might well crawl right past.
We provide proven search engine optimisation results using only ethical techniques. Our search engine marketing ensures a higher return on investment by achieving maximum visibility for your website within major search engines including Google, MSN & Yahoo.
Search engine optimisation provides these benefits:
Pretty much every web development company out there offers SEO services. But how many of them could get you to page one of Google for anything more competitive than ‘organic creamery in Suffolk’. The answer is not many. At NECSES Webdesign, we have consistently gained page one rankings for competitive search terms.
Our SEO service is broken down in to two areas:
On-site Search Engine Optimisation
On-site search engine optimisation can come in two stages, the first stage being initial optimisation. The aim is to create each page of your web site so that it tells the search engines exactly what it is about through the use of semantic HTML. At this stage we are shooting in the dark, since we don’t know exactly what people are searching for to find your products and services. However, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling organic plums it would be highly probable that you would like it to be optimised for the keyword ‘organic plums’.
It is possible to increase the amount of keywords a web page is optimised for, which is carried out in the second stage of on-site search engine optimisation and involves reviewing what people are searching for to find your web site and to try and push your site into other markets that are worth targeting. Realistically, you can only optimise a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimise a page for a myriad of search terms using off-site optimisation.
Off-site Search Engine Optimisation
Off-site search engine optimisation is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are coupled. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimisation without actually doing anything. Whereas others have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines.
Whether you already have a good presence on search engines, have struggled for years to get anywhere or have a brand new site that hasn’t even been indexed we can help. The service is quite simple and it works like this:
If you would like more information or a quote call us on 0845 427 4260 or fill in our contact form and we will telephone you.
